Business Digest - May, 2007

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The Best Way to Rank on Google   7 Top Wedding Themes 

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Summer Youth Camps Offer Endless Possibilities

Whatever interests your child has, or whatever position they are in, there is a summer youth camp that will perfectly meet their needs. From the familiar traditional summer camps to adventure based camps, there is an amazing variety of camps for your child to choose from. In fact, if you are planning to send your child to a summer camp, you might want to get started early searching out the perfect match.

The ever popular traditional summer camps are all time favorites. These include camps such as 4-H camp, Boy Scout Camp, and Girl Scout Camp. Generally those wishing to attend these camps must first be an active member of the corresponding group.

Traditional camps generally offer a wide range of activities such as swimming, hiking, and arts and crafts. These camps are generally affordably priced. In some cases, children are allowed to do projects during the year that can count as credit toward their camp fees.

If your child is not into traditional camps, an adventure camp might be more his or her speed. In these adventure camps, your child can choose from a variety of destinations from local to foreign. For instance, choices include glacier hiking in Alaska, backpacking in Australia or working on a cattle ranch in Texas.

These camps are great for a child who likes to try new things.

Depending on the destination, however, these camps can be quite pricey.

If your child is more interested in arts that in sports, there are also summer youth camps that specialize in the arts. A search of the Internet will allow you to find camps that focus solely on music, painting, dance, voice, performing arts, or any other art related area that catches your child's interest. If your child is not already interested in arts, a week or two in a performing arts camp might spark an interest in a new hobby or talent.

While some summer youth camps are just about having fun, there are some that can actually allow your child to try out a possible future career or even earn college credit. Believe it or not, there are actually camps that will help your child improve his scores on college entrance exams. There are also camps that explore the possibilities of careers in finance, robotics, medicine and education.

Even if your child has special needs or is handicapped, there is no reason for them to miss out on the summer youth camp experience. There are a wide variety of camps specially geared toward special needs children. So whether your child is blind, deaf, suffers with asthma, or has any other type of mental or physical handicap, there is more than likely a camp that will fit his needs. These camps generally hire staff specially trained to deal with your child's handicap. Many have an onsite doctor or nurse who can handle any medical need that might arise. As you can see, there are a wide variety of summer youth camps available. With a little research, you and your child are sure to find one that fits them perfectly.

About the author:
Samantha Kay.  Still looking for the perfect summer camp? Try visiting http://www.aboutcamps.com - a website that specializes in providing camp advice, tips and resources including information on summer youth camp.

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The Best Way to Rank on Google is to Not Try to!

About a year ago, I was working as an expert internet marketing consultant for a Colorado based company and I was fortunate enough to get to visit Google and talk to their account managers about our site and how we could rank better in both are paid and organic campaigns.

Of course, this company invested millions every month in Google advertising so, we got to go meet with the G boys and girls (they really all seem to be so young!)

What they told us in that meeting that stuck out for me like a second head had nothing to do with title tags, meta tags, link popularity or anything you may think really. What they told us was how much beyond how a web page is optimized the rabbit hole goes, and that the almighty Google Algorithm actually accounts for how many people come to your site without going to Google first to find it!

How do they know that? Because of the millions of Google toolbars and Google apps installed in computers the world over.

Basically, they said in pretty clear English, make your site a place where people come, hang out, refer friends to and come back without searching for it on Google and Google will reward you by giving you some very important ranking points.

Moral of the story, Google wants you to build a brand that is non Google dependant. Many website owners make the mistake of optimizing their sites to Google and not to their users. In truth, the opposite is much more likely to make your site stand out on Google. A good site that people enjoy and come back to is a site that also will get lots of links naturally. As people are impressed with your site, they will create links to it. You can also encourage them to do so of course.

The fact is that you can have a site that is NOT AT ALL optimized for Google rank high for a popular keyword. All you need is lots of links pointing to your page using your keyword and voila, you may get a good ranking. The opposite is not true however. If your site is extremely SEO friendly and optimized for your popular keyword yet there are no links pointing to it using that keyword, you won't rank high at all. Guaranteed.

With that being said, of course, working your website tags in the proper way certainly doesn't hurt, although I must say that overdoing it just a tad much might so, when thinking about spending thousands of dollars on your next Search Engine Optimization job, remember, you are not really optimizing for Google, your efforts should go in making sure you are creating a great user experience that makes your users stick and refer others. Come back to your site, type it directly on their browsers...

The way to do that isn't rocket science. Be creative. What can you offer on your site that your users would just love to have?

Offer that for free. Make it easy for them to refer others to that same lure and have them come to your site for it. That is viral. People start visiting your site and it starts getting added to peoples lists of favorites. With the huge popularity of social bookmarking sites, that starts to add up and the links keep going and going naturally.

It really doesn't matter what industry you are in. If you think hard and are creative, you can certainly come up with many ideas on how to get people to love your site and along the road make Google love it too!

About the author:
Marcio Dias is an expert internet marketing consultant based in Denver/Boulder, Colorado who has taken dozens of sites from 0 to hundreds of thousands of dollars in sales. You can read more about him at http://www.boulderwebmarketing.com

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7 Top Wedding Themes

If you and your significant other are the type who find weddings boring and stuffy you may want to consider having a themed wedding. They can be very casual and light-hearted, and you will certainly be giving your guests something to remember.

A couple of things to keep in mind when considering a themed wedding: choose a theme which speaks to who you two are as a couple; make the theme easily accessible to others, don't choose something so obscure that others might have trouble dressing for the occasion.

What are 7 top themes you might consider for your wedding?

1) Hawaiian or Beach Theme

The good thing about a Hawaiian or beach-theme wedding is the amount of decorations you can find. You can make your own paper leis or paper palm trees, or find Hawaiian-themed items anywhere. Be sure to check the local thrift stores for anything tropical - dishware, shirts, dresses, etc. Just make sure all the decorations, as well as the attire, scream "BEACH." And, you can cut down on the cost of champagne and serve Mai Tai's or other tropical drinks.

You might think a Hawaiian or beach-theme wedding is just perfect for a summer wedding. Well, you're right. But, a beach-theme wedding can also be fun during the wintertime as well, and give people a fun respite from cold, dreary weather.

Just remember if you're having a beach-theme wedding during the winter to hold it indoors. Those slinky Hawaiian dresses and breezy Hawaiian shirts can get a little cold in the snow.

2) Country Western Wedding Theme

Plan a shotgun wedding with a country western wedding theme.

Western outfits are fairly easy to create or assemble, and a western cookout will surely keep your wedding reception costs down. You can either hire a company to have a western-style barbecue, or just use your own grill.

Western decorations are very easy to make or buy. Again, thrift stores can be perfect places to find boot-shaped vases, cowboy hats and shirts, or other western items for decorations. For music you can play country-western CDs or hire a country trio or band.

3) Wine Wedding Theme

For those of you into wine, a wine-themed wedding can be a great idea. You can hire a sommelier to put together a flight of wine for a reception tasting, or choose wines that mean something to the both of you. Perhaps the first bottle you ordered at a restaurant. Or a champagne dated the year you met.

Decorations can include grapevines, wine bottles, or posters of wine regions. For wedding favors you can give your guests a bottle of wine with a personalized label of the bride and groom.

4) Butterfly Wedding Theme

Butterfly releases after the wedding ceremony are becoming quite popular with couples. If a butterfly release will be part of your wedding, you can make butterflies part of your theme with butterfly decorations.

5) Sports Wedding Theme

No matter what type of sports the bride and groom are into, you can turn it into a wedding theme. You could have a theme of a certain sport, such as golf or baseball, and decorate with items from those sports, with wedding favors reflecting the sport given to guests. Or, you could celebrate a certain team.

If you wanted to go totally casual the bride and groom can dress in attire from the sport, such as basketball jerseys, with all the guests dressing in costume as well. As for the bouquet that the bride throws? Maybe instead of a bouquet she'll throw a football or toss a baseball.

6) Las Vegas Wedding Theme

Hire a few poker, roulette and craps tables and a few Vegas-style dealers and you have yourself a Las Vegas-themed wedding. Throw in an Elvis impersonator and you have yourself a wild Vegas-themed wedding. In most large cities there are companies which rent out tables and dealers, as well as any number of Elvis impersonators to choose from.

For wedding favors consider a pack of cards with the bride and groom's picture.

7) Pirate Wedding Theme

Decorate your reception hall to look like an old saloon or the deck of a ship. Peg legs, hooks for hands and eye patches make nice touches to your pirate wedding costumes. You might consider using a treasure chest to store your wedding gifts.

As you can see, when it comes to wedding themes, the possibilities are only limited by your own imagination.

About the author:
Shari Hearn is a writer and website creator. Go to her websites and learn more about planning a wedding, destination weddings, and Celtic engagement rings.

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